It’s amazing to witness how our patriotism level peaks specially during the month of Independence. What’s more noticeable here though, every year brands come up with different campaigns to keep their customers engaged and to keep the conversations going. However, this year a brand stood out among all for all the good reasons.
I am talking about Sooper Pakistan‘s campaign #SooperHaiPakistan. Peek Freans Sooper attempted to make the world’s largest cookie mosaic in the shape of Pakistan’s flag. With the efforts and continous hard work of less than 7 hours, 200 employees and a bunch of celebrities, the record was successfully broken and Pakistan has earned the title of Guinness World Records of making largest cookie mosaic.
This flag was made with 150,000+ cookies and measures upto 2,438.15 square feet. Special white & green colored cookies were made for the flag. Hygiene was of utmost importance and hence all the participants took necesary precautions of wearing gloves, caps, shoe covers. Later on, all the cookies were collected and donated to noticeable charities in order to share the happiness among underprivileged children. It was quite a gift on our 70th Independence day. Bagging this title clearly gave out the message how Sooper we are as a nation. When we all are united, we can surely surpass any obstacle and bring out the best as we are a country full of talented people.
This campaign highlighted Pakistan in a very positive light and not just EBM employees but celebrities from different walks of life came on board for this brilliant initiative. Younis Khan, Shoaib Akhter, Adnan Ijaz, Anoushay Ashraf, Ali Rehman, Hareem Farooq, Osman Khalid Butt were seen taking part in the activities on the event day. It is indeed a proud moment for all of us and I am very happy how the brand united us all by this initiative. Kudos to the brand team & everyone who participated!
Seriously, #SooperHaiPakistan! :’)
Pakistan Zindabad ❤