Lux has been famous for bringing about new and amazing fragrances which not only appeal to our senses but makes our skin feel luxuriously moisturized and the fragrance last long after the wash. Lux, with its new exotic fragrances, has been turning heads all around and making guys falter in their steps as the Lux girl passes by.
This time around we are introduced to Mahira Khan, Maya Ali and Mawra Hocane, the 3 superstar Ms, as the new Lux girls in the latest TVC and each girl is associated with a fragrance strongly representing her personality. This new Lux ad is a portrayal of grandeur and exclusive charisma as it is shot in very famous Noor mahal and follows each woman with her distinctive attribute, flicking their hair or sashaying around in beautiful elegant gown, that makes us go crazy and her quite memorable. Similarly the scents are selected with care and chosen to emanate a refreshing fragrance fit for any time you step out, making a lasting impression in everyone’s mind.
Long before a woman makes her entrance, her distinctive scent reaches you. This distinctive perfume then creates a certain image in your mind, of femininity, of alluring charm, of confidence and strength. For a woman, this unique scent is essential because it makes her feel beautiful and makes her stand out among all the other. The fragrances that we use make us feel good or remind us of memorable moments of the past.
Keeping this in mind, LUX presents us with advanced scents formulated specially with flower essence to accentuate our persona and give us that glamorous and beautiful personal scent. For an evening with a promise of romance and requiring unfailing confidence we are given the red hypnotic rose, for a day out with friends and living up to that bubbly, lively diva feel we find the charming pink magnolia and for moments of true elegance and subtle charm we get the white gardenia.
In this TVC, Mahira presents the red hypnotic rose with her beautiful and romantic personality widely portrayed in her dramas she is given the colour red perfect for her.
Mawra comes forth with the pink charming magnolia which goes perfectly with her image of a princess, with that persona of a bubbly girl.
and Maya Ali, the white elegant gardenia for her soft and sweet persona we have come across in her on screen appearances.
I hope they also feature other good actresses like Saba Qamar & Sajal Aly in their next campaign.
All in all, Lux has given some pretty good options according to one’s taste and preference. I feel very excited to try these new fragrances and can’t wait to get my hands on them and choose a favorite! 🙂