Cadbury Dairy Milk recently launched it’s internationally successful variants known as #MarvellousCreations which has introduced the idea of chunky Cadbury bar featuring two flavors; Jelly Popping Candy and Cookie Gummy Crunch. Even the bar is comparatively larger for sharing with friends and family.
The launch of Marvellous Creations was celebrated locally in a Carnival which took place firstly in Lahore followed by Karachi. The overall set up gave such a festive feel that the people could not help but come towards the beautiful set up and join in the celebrations.
Tasting of the Chocolates were on the house. There were numerous fun activities for the audience along with giveaways for the winners. Talking about Candies and Crunch, how can I forget mentioning the highlight of the launch day “Candy Crush Game” which was enjoyed by everyone equally. More than the kids, the adults were more interested in trying their hands on the giant screen candy games. 😀
The same festivity and excitement could be seen across all the different Marketing channels. Along with the launch of TVC and Radio Ads, communications on Digital Platforms and OOH gave out a single message of having a fun time and feel the joy of celebrating moments!
Try out the new flavors and do share your experience. 🙂
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