I am sure you guys must be aware of the #BlackFriday craziness which recently went viral in Pakistan. But do you have any idea how successful it went for one of the biggest E-commerce giant in Pakistan?
Well.. here are some stats:
Isn’t this amazing? More than 1.5 Million People visiting the website on 27th November while the hashtag #BlackFriday trended for 2 days in Pakistan generating millions of impressions and engagement. With such a warm welcome to Black Friday in Pakistan (despite some connotations with the word Black used with Friday), it is accepted by the majority as the results show!
I am sure the brand has some learnings out of this experience. As #BlackFriday 2016 will be bigger and better, let’s hope for more awesome deals and a platform which stays consistent and bears such huge traffic!