Mina Hasan, granddaughter of iconic singer Noor Jehan, established her eponymous label in 2002. Inspired by her mother’s sense of style, Mina Hasan went on to start her design house specifically for haute couture and later expanded to include an exclusive line of semi-formal Prêt-à-Porter. The design philosophy guiding the Mina Hasan label is to create clothes that are glamorous and unapologetically regal. Currently, the brand is based in Karachi but is available in Lahore, England, Dubai, India and U.S.
Coveted fashion brand Mina Hasan reveal their new bridal collection for the upcoming wedding season. The collection is available made-to-order at Mina Hasan stores in Lahore and Karachi.
The A/W’15 Bridal Collection consists of an array of radiant and iridescent bridal formals inspired by colonial trellises that engage geometric and floral motifs while experimenting with a variety of textures and colors. Carefully handcrafted tulle, brocades and crepes have been used to craft the new collection and create diverse silhouettes. Jewel encrusted and metallic embellishments make this collection both feminine and modern, while still maintaining the traditional elegant beauty the brand is associated with.
Speaking about the launch of the new bridal collection, Mina Hasan has said, “For this collection we have used a diverse range of materials and textures, complemented by delicate yet regal embellishments to create an elegant selection of formals for this season’s bridal wear.”
The Mina Hasan brand focuses on a design philosophy that encourages women to develop their own sense of style whilst inculcating a general sense of poise and elegance. Today the brand has a wider-reaching goal of becoming a lifestyle brand which is based on the very same design philosophy and includes clothes, interiors, décor, furniture et al. Mina Hasan herself maintains, design is a way of living and reflects in every part of the way we are and the way we live. Mina Hasan’s Haute Couture and Prêt-à-Porter collections are available at their flagship stores in Lahore and Karachi. The brand’s collections are also available at their global retail partners.
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