Celebrations for Independence day were in full swing since the month of August started. A lot of brands have showed their patriotic side with different messages. However, this Digital OOH of Tapal Danedar stood out the most.
Tapal set up a Digital billboard at the heart of the country, Karachi. It was displayed at one of the most busiest roads of the city, Do Talwar. Here’s how the OOH looked during day and night time:
For one because the idea of making a digital Pakistani flag by using tea cups was just brilliant. And we, being Chaye lovers, just couldn’t help loving it. We, as consumers, connected to this OOH quite emotionally. Even people on social media appreciated the Digital billboard a lot. Another reason for this OOH which became talk of the town was the way it was executed. How everyone loved the simple yet so strong visual.
We can only imagine the hard work which was put behind this OOH. Take a look at the making of this Billboard. Here’s a short BTS:
From idea to execution, two thumbs up to the team behind this campaign. 🙂 Cheers to the #CupOfFreedom!