Intel Girls and Women: Investing Today to Change Tomorrow

Intel Pakistan hosts panel discussion featuring senior female executives to discuss the role technology can play in supporting female entrepreneurs

Intel Pakistan hosted a panel discussion featuring 5 senior female executives from a range of businesses, including Saeeda Madviwala- CEO & Director TONI&GUY, Pakistan , Lubna Lakhani -CEO Raintree Spa, Salma Jafri- Content Marketing Consultant for Entrepreneurs and team Lead Google Business Groups (GBG) Women, Shazia Mirza – CEO Manzil Foundation & President of Commissioner Karachi’s Youth Team, Zainab Ansari- CEO Xenith Public Relations Pakistan & Asma Aziz- PR and Marketing Manager, Pakistan, Bangladesh & Sri-lanka,, to discuss ICT’s role in empowering women in Pakistan.

Aimed at increasing a positive dialogue on gender diversity in the technology industry, the session showcased the importance of ICT in enhancing greater diversity within Pakistan’s workforce, and how it can contribute to the country’s GDP.

“Education and ICT have been the predominant drivers of change in the last century, opening the doors to knowledge, opportunity, and a higher quality of living for people across the globe. In Pakistan, increasing the ICT capabilities of girls and women has the potential to change lives by transforming education, improving health, and reducing infant mortality. Through the discussions held today, we hope to move forward in addressing many of these issues locally to empower a new generation of ICT users,” said Asma Aziz, Intel Pakistan.

 Shazia Mirza, Salma Jafri, Saeeda Madviwala, Lubna Lakhani, Asma Aziz and Zainab Ansari.


Shazia Mirza, Salma Jafri, Saeeda Madviwala, Lubna Lakhani, Asma Aziz and Zainab Ansari.

“As a business woman entrepreneur in Pakistan I believe that technology has a massive role to play in enhancing capabilities of the women of Pakistan as it enables them to function within their environmental limitations without comprising on the quality of their work and vision” said Saeeda Mandviwalla, TONI&GUY, Karachi

“As an online entrepreneur, my work is driven by and centers on access to information communication technology. I feel that access to such technology enables self-starters, who need not be entirely dependent on the external economy to grow and thrive. Women, especially, benefit from technological innovation because this gives them an expanded and more flexible playing field to function within.” said Salma Jafri

Salma Jafri, Saeeda Madviwala and Asma Aziz

Salma Jafri, Saeeda Madviwala and Asma Aziz

Along with media from key publications, the discussion was attended by key industry professionals from the banking, beauty, social welfare, IT and corporate service sectors.

Intel also announced plans in early 2015 to invest $300 million to help build a pipeline of female and under-represented engineers and computer scientists at Intel. Alongside this, Intel launched the Diversity in Technology initiative, which is its goal to achieve a full representation of women at Intel by 2020.

“Education should be a fundamental right for everyone and at Intel we recognize the major role technology plays in improving both the quality of and access to education, including here in Pakistan. Hopefully through the dialogue established today, we can accelerate action across Pakistan to provide girls and women with opportunities for quality education and personal growth,” concluded Asma Aziz.

Asma Aziz- PR and Marketing Manager, Pakistan, Bangladesh & Sri-lanka 

Read more about Intel here.

p.s. For PR/Media queries, kindly write to me at sadiyazhar@hotmail.com

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