Luxe en Soie – Authentic Designer Scarves Debut Collection
“Luxe en Soie” includes iconic pieces from the design houses of Hermès, Chanel, Salvatore Ferragamo, Emilio Pucci, Etro, Celine, Givenchy, Versace, Chopard, Cartier, Yves Saint Laurent, Christian Dior, Bvlgari, Fendi, Roberto Cavalli, Trussardi, Liberty of London, and Gucci.
After a decade of buying from a trove of trusted sources, the Ivory Emporium brings its first collection to Pakistan: A hand-selected collection of collector quality, high end designer scarves. This collection is a celebration of the scarf not merely as a fashion statement, but as a work of art.
The debut collection called “Luxe en Soie” includes iconic pieces from the design houses of Hermès, Chanel, Salvatore Ferragamo, Emilio Pucci, Etro, Celine, Givenchy, Versace, Chopard, Cartier, Yves Saint Laurent, Christian Dior, Bvlgari, Fendi, Roberto Cavalli, Trussardi, Liberty of London, and Gucci. In addition to contemporary designs, for a more discerning palate the collection also includes rare and unique vintage pieces.
Ivory Emporium invites you to experience the masterful works of luscious silk created with the highest level of craftsmanship and talent. The playful and poetic pieces are guaranteed to stand out in the herd of designer fare and will be classic favorites in any wardrobe for decades to come. From vibrant opulence to subtle harmony, every scarf conveys a mood and tells a story.
With regard to the reason behind wanting to organize an exhibition of such high end scarves in Pakistan, owner of Ivory Emporium, Mehreen Tanvir said: “The motivation to bring this collection to Pakistan was multifold. I feel people in Pakistan have a keen fashion sense and appreciate latest trends and spend considerable amount of money on acquiring latest fads. I am an economist by training and view the inherent value of things and justify my penchant for luxury products in their investment value and timelessness. The scarves included in Luxe en Soie are timeless classics and will be wardrobe staples that your granddaughters will vie for.
I have been collecting art and vintage scarves and jewelry for a while and believe in buying these things for their inherent beauty and level of craftsmanship and not merely as a fleeting fashion trend or as is commonly referred as an “IT bag or accessory”.
I wanted to share my passion for becoming collectors of fine art and accessories and offer our services to those who have present collections or would like to start a personal collection. Money spent on classic high end products is an investment if it has long-term value of an entity. Forbes and the Financial Times have written about “investment brands” such as Hermès and Chanel.
We opted to do our debut collection in scarves as they are one of the most versatile accessory, are relatively affordable say compared to say a designer handbag. Finally, I personally was very disturbed by the omnipresent fake designer shawls that everyone proudly sports in Lahore. Really it’s not ok to wear fake products. Through Luxe en Soie we want people to have the opportunity to buy affordable authentic designer scarves.”
Ivory Emporium’s exhibition “Luxe en Soie” is all set to hit Lahore by end December, 2014. The date and venue will be announced soon.
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